1. What this Privacy Policy covers
This is the Privacy Policy for thedividendexperiment.com and its related channels, which are owned and operated by Financive Ltd (“we”, “us”, “our”), the data controller for the purposes of UK data protection law.
We’re committed to being straightforward about how we collect, use, and protect your personal information. This policy explains:
- The personal information we collect
- How and why we collect it
- How and why we process it
- Who we share it with
- How long we keep it
- How we keep it secure
- How and why we use cookies
- The rights you have over your data
- How to contact us
This Privacy Policy explains how we collect, use and protect personal information when you use the Site and our related services. The Site links to The Dividend Academy (thedividendacademy.com), which we also operate but which runs on its own platform (Kajabi) with its own dedicated privacy policy, since course signups and payments involve different data than the Site itself.
The Site also links to our Discord community, The Dividend Temple, which we operate using Discord’s platform. Discord independently processes personal information in accordance with its own privacy policy. Please check the relevant policies before giving any personal information.
2. The personal information we collect
- We collect your email address if you subscribe to our newsletter, handled through ConvertKit (now rebranded as Kit).
- We collect anonymised usage data (pages visited, time spent, rough location) via Google Analytics when you browse the Site.
- We collect advertising-related data through Mediavine and its network of ad partners, including cookies and similar technology used for interest-based advertising.
We don’t operate any accounts, logins, or membership dashboards directly on the Site itself, so beyond the above, there’s genuinely nothing else we collect from you here.
3. How and why we collect your personal information
3.1 Newsletter
We collect your email address when you subscribe to our newsletter. It’s used to send you updates and, occasionally, something more important that doesn’t fit the usual schedule. You can unsubscribe at any time using the link in any email we send. Your email address itself is stored and managed by Kit, not on our own servers, under Kit’s privacy policy.
3.2 Calculators and tools
We have interactive tools on the Site, including our Emergency Fund calculator, our Compound Interest calculator, and our Minimum Viable Lifestyle calculator. These run entirely in your browser. Anything you type into them stays on your device and is never sent to us or stored anywhere.
3.3 Advertising
We run third-party advertising through Mediavine. Mediavine works with a network of advertising partners who may use cookies, device identifiers, and similar technology to serve ads, including interest-based ads, and to measure how well they perform. This is covered in more detail in Section 8.
3.4 Community and courses
We operate The Dividend Temple, our community hosted on Discord. Discord provides the platform for the community and processes personal information in accordance with its own privacy policy.
When you join or participate in The Dividend Temple, information associated with your Discord account may be visible to us as the community operator. This may include your Discord username, profile information, messages and other information you choose to share within the community. We use this information to operate and moderate the community, manage membership and maintain a safe and useful community environment.
We also use third-party Discord tools, including Wick and Dyno, to help with member verification, security, moderation and server management. Wick provides CAPTCHA-based verification when members join the server. Dyno supports moderation and server management. These are separate third-party services, subject to their own privacy policies.
We also operate The Dividend Academy, our frameworks (free and paid), hosted on Kajabi. We are the data controller for information relating to course signups, payments and course participation. Because the Academy involves different data and processing than the Site, it has its own dedicated privacy policy covering the specifics of what’s collected there.
3.5 Internal reporting and analysis
We use the usage data referred to in Section 2 to understand how people use the Site, so we can improve it. This is handled through Google Analytics, and the data we see is aggregated and anonymised rather than tied to you individually.
The Site isn’t aimed at children, and we don’t knowingly collect personal information from anyone under 16. If you believe a child has given us information, get in touch, and we’ll remove it.
4. How and why we process your personal information
We only collect and use your personal information in line with data protection law. Our grounds for doing so are:
Consent. Where it’s needed, we only collect and process your data if you’ve consented to it, for example, subscribing to the newsletter, or non-essential advertising and analytics cookies being set through Mediavine’s consent tool.
Legitimate interest. Where appropriate, we rely on legitimate interests to understand how people use the Site, maintain and improve our services, and ensure the Site operates effectively. We balance these interests against your privacy rights and expectations. You have a right to object to processing based on legitimate interests, covered in Section 9.
Legal obligation. We process data where we’re legally required to, to meet our obligations under UK and EU data protection law.
5. Disclosure of the information we collect
We don’t sell your personal data. We share personal information only where necessary to provide and operate our services, comply with legal obligations, or where otherwise permitted by law. Depending on how you use our services, information may be disclosed to:
- Kit, to manage and send our newsletter.
- Google, through Google Analytics, to process Site usage data.
- Mediavine and its advertising partners, to serve and measure advertising, as described in Section 8.
- Discord, to provide the platform on which The Dividend Temple operates.
- Wick and Dyno, to provide verification, security, moderation and server-management functions within The Dividend Temple.
- A regulator, court, or law enforcement agency, if we’re required or permitted to by law.
- A buyer, if ownership of the Site is ever transferred, in which case they’d only be entitled to use your information consistently with this policy.
Where we use third-party service providers, we share only the information necessary for the relevant service. Those providers may process information under their own privacy policies and terms where they act independently of us.
6. How long we keep your personal information for
- Email data is retained by Kit for as long as you’re subscribed. Unsubscribing removes you, and you can do that yourself at any time.
- Analytics data follows Google Analytics’ own default retention settings, not a bespoke period set by us.
- Advertising data is retained according to Mediavine and its partners’ own policies. See Mediavine’s Privacy Policy for their current terms.
- Discord community data is retained in accordance with the purposes for which it is processed and the retention practices of Discord and the third-party services we use to operate The Dividend Temple. We may retain information such as moderation or membership records for as long as reasonably necessary to administer and maintain the community, comply with our legal obligations, resolve disputes and protect the community.
7. How we keep your personal information secure
Since the Site itself doesn’t operate its own database of subscriber or user data, security here largely comes down to the standards of the processors we use, Kit, Google, and Mediavine, all of whom are required to have appropriate safeguards in place.
Some of these services are based outside the UK, mainly in the US. Where that’s the case, they’re required to have proper safeguards in place before any of your data can be processed there, typically approved data transfer agreements. Ask us if you want the details of what those safeguards actually are.
While we take reasonable steps to protect personal information, no method of transmission or storage is completely secure.
8. How and why we use cookies
Cookies help us understand how the Site is used and serve advertising, so we can keep improving it and keep it funded. We use them in two main ways:
Analytics. Google Analytics uses cookies to understand Site traffic. Under UK rules (PECR), these aren’t strictly essential, so we only set them with your consent, currently managed through the Site’s cookie consent tool. You can opt out entirely with the Google Analytics Opt-out Browser Add-on.
Advertising. We run ads through Mediavine, whose partners may use cookies, device identifiers, and similar technology to serve ads based on your interests and measure their performance. Consent for this is collected through Mediavine’s own consent management tool before non-essential cookies are set, and you can change your choice at any time through it. We don’t currently use any other tracking or retargeting pixels (such as Facebook, TikTok, or Pinterest) beyond this. Interest-based advertising like this involves a limited form of profiling, but it doesn’t result in any automated decision with legal or similarly significant effects on you.
For full detail on Mediavine’s partners and your choices, see Mediavine’s Privacy Policy.
9. Your rights
If you’re in the UK or EU, you have rights over your personal information, subject to certain legal conditions and exemptions:
- Access: ask what data we, or our processors, hold on you.
- Rectification: get it corrected if it’s wrong.
- Erasure: ask for it to be deleted.
- Restriction: ask us to pause using it in certain circumstances.
- Portability: get a copy in a usable format to take elsewhere.
- Objection: object to processing based on legitimate interest, including analytics.
- Withdraw consent: for anything based on consent, like the newsletter, at any point, with no effect on anything already done.
To exercise any of these, get in touch with us directly, or with the relevant processor (Kit for email data, Mediavine for advertising data) if it’s easier. If you’re unhappy with how we’ve handled a request or complaint, you can also raise it with the Information Commissioner’s Office (ICO).
Questions about any of this? Email us at [email protected]
10. Changes
We may update this Privacy Policy from time to time to reflect changes in what we do, or in the law itself. Any changes will be posted here with a new date at the top. Worth a glance back every so often if you want to stay current.
This policy is intended to comply with the UK GDPR and the Data Protection Act 2018.
Last Updated: September 2026